Grow your managers into leaders
by turning them into powerful public speakers
There hasn't been a single leader, be that on a historic scale or just in a small company, who did not know how to speak to groups so that they would follow. Leading, among other things, is mobilising through speaking.
Do you feel your managers need support to
Develop into the leaders you want them to be?
Drive decisions in your company's favour by speaking to internal and external stakeholders?
Sell ideas, products and services more effectively?
Present on behalf of your company at events?
Report to high-level executives concisely but communicating key information so that important decisions could be made reliably?
Mobilise their teams behind a particular course of action?
Present about technical subjects to less or non-technical audiences more effectively to win their support?
Then, they need to be able to craft their talks and presentations strategically to touch the hearts and minds of their internal and external audiences. The only way to do this effectively and powerfully, rather than on a wing and a prayer, is by knowing how to speak to people's brains because that is the organ that influences both our rational and emotional decisions making. The result is that your team will be able to direct their audience's attention and thus drive their decisions, just like a film director channels the viewers' focus to tell the story he/she wants.
How can your managers learn this and turn into leaders?
Through training in brain-friendly presentation skills, which will teach them how to:
Gain an in-depth understanding of their audience's needs, decision biases and wants, so that they can turn these potential liabilities into advantages,
Root their presentations in their audience's needs, rather than in their own thinking, which is the key for every successful speech,
Grab their audience's attention at the beginning of their presentation and keep them engaged and thus the attention level high throughout the presentation, even when talking about very technical topics or presenting data,
Create the logic of their talk and add the emotions to it to nudge their audience towards the decision they want the audience to take,
Always come up with the best decision driving tool which is just right for the occasion,
Present data strategically to make it memorable and drive decisions with it, even emotional ones,
Own the stage using body language, their voice and speed of delivery,
Feel confident and radiate this confidence through body language,
Build trust with their audience, which is the basis for every decision in their favour,
Support their verbal message visually (with slides and in other ways) to make a lasting impression on their audience,
Avoid the biggest slides-related mistakes, which distract audiences from the verbal message in 98% of all presentations globally, without either the speaker or the audience being unaware of it (I measure it regularly),
Do all the above both face to face and online, fully based on how the brain receives, processes and remembers information.
But it gets better...
You see, the current sorry reality of corporate training is that most of the about $60bn spent annually is wasted because the trainer comes, delivers the training and leaves. Thus, not enough attention is given to helping participants retain the content and not enough support is given to help them apply it to their everyday work. What is the result? Too often, employees slowly but surely drift back to their old, pre-training way of doing what the training was meant to improve. So what is the purpose of spending money on training if it does not produce the desired change in behaviour?
In our training, we have solved this issue with brain-friendly content retention boosters and follow-up sessions so that you get your money's worth and can truly turn your managers into leaders who captivate when they speak in public, be that to internal or external audiences.
How have some past clients benefited from our brain-friendly presentation skills training?
Client journeys -- Unstoppable leaders and public speakers
The KraftHeinz Company contacted us to equip a group of their Latin American trainee managers with solid, brain-friendly presentation skills to support them on their journey towards becoming managers and then leaders. The training was to be part of a two week onboarding for the trainees in São Paulo.
First, Ákos sat down with a KraftHeinz HR representative to understand what the expectations for the training and the training outcomes were. Then he interviewed each of the trainee managers to understand their current experience of and approach to presentations. This in-depth understanding of where they were at before the training and of the company's expectations allowed Ákos to tailor the training in terms of brain-friendly storytelling, slides and delivery.
What did the participants think of the face-to-face training? These are some of the things they said:
"The training was highly interactive and applicable to our everyday lives. Ákos is completely open to hearing our thoughts and opinions and thus in a way we co-constructed the training with him."
"He manages to put into practice everything that he teaches."
"The training was beyond my expectations."
"I loved the practical examples and exercises that were used to demonstrate everything."
But to make sure the KraftHeinz Company got the most value for their money, Ákos sent brain-friendly content retention boosters and held individual online follow-up sessions with each trainee to support them in transforming how they presented to their bosses and teams.
The result was that the trainees returned to their offices raving about the brain-friendly way to present and shared their newly gained knowledge with their coworkers.
Another excellent example of the value the corporate group training in Brain-Friendly Presentation skills can add to your organisation is CADE, the Brazilian competition authority.
Ákos was selected in a competitive selection process to deliver presentation skills training to managers and case handlers at the competition authority. He and the quality of his work had been well known at the organisation because in 2016 he did a consultancy for the then president of the institution to prepare him for presentations at Yale, NYU and the New York State Bar Association and in 2018 he helped the new president and his team in their preparation for the OECD peer review in Paris.
The training changed from the roots how CADE managers presented and turned even their most technical presentations into story driven talks that combined convincing data with attention grabbing storytelling and powerful delivery to drive decisions. Or as Cristiane Landerdahl de Albuquerque, one of the managers put it when talking about the brain-friendly approach to presenting:
“With this new concept of storytelling and slides, we can drive the decisions we want to sell the story we want.”
After the training, the participants started enthusiastically sharing the principles of brain-friendly presenting with their peers and even those who could not attend started changing their approach to presenting.