The “Good to Great” reason for storytelling in your presentations and a tip on doing it with data
You don't have to chose between sharing data and a story. You can do both by letting the story that the data tells embrace the same data.
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akosgerold
- Mar 13, 2021
- 4 min
The biggest misconception about the fear of public speaking.
People who are confident when speaking in public only lack nerves because they spoke many times despite the nerves.
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akosgerold
- Mar 13, 2021
- 4 min
How to improve your body language in a presentation? Think visually.
What is the essence of body language in a presentation? To illustrate with your body what your mouth says. Why? Read here.
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akosgerold
- Mar 13, 2021
- 4 min
Do you have the presentation X-factor?
“Did you feel the power?” I asked my wife as soon as Rayana had left the room. “I did,” she replied. We were both in awe...
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akosgerold
- Mar 13, 2021
- 3 min
You could hear the jaws drop — The fortune lost due to this one mistake in your presentations
Everyone's jaw dropped. The whole room had just experienced how badly the way slides are used in over 95% of presentations hurts companies.
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akosgerold
- Mar 13, 2021
- 2 min
The importance of non-verbal communication — The myth and the truth.
“7-38-55% Rule" about the importance of verbal v non-verbal communication has been regurgitated countless times. But it's not true. Read why
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akosgerold
- Mar 13, 2021
- 2 min
Why will a “better done than perfect” attitude make your presentations closer to perfect?
When presenting, adopt a “better done than perfect” approach to help you avoid one slip-up dragging down the rest of your talk. Read why.
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akosgerold
- Mar 13, 2021
- 3 min
How to make your presentation sell your idea beyond the room? It's easier than you think.
You have just delivered your presentation and you hope the message will travel way beyond the room. After all, this is crucial for selling your product, service or idea because decisions are rarely made in the room. Often, it’s not the decision maker who attends the presentation. Or not the only decision maker. And the person who was in the audience needs to sell your product, service or idea and you too to the decision maker. Or their fellow decision makers. So it’s paramoun
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akosgerold
- Mar 13, 2021
- 3 min
NEVER share your slides with your audience. Do THIS instead.
To understand why sharing your slides is detrimental for the success of a presentation, we need to go back to what the purpose of a presentation is. It is to sell an idea, product or service. To win support, motivate to action or bring on board. To inform, raise awareness or teach. The list is long. And the above are just some potential final purposes. For a first presentation, a more realistic purpose is often a smaller one, such as getting a second meeting. This time perhap
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akosgerold
- Mar 13, 2021
- 3 min
Avoid the biggest mistake in delivering slide presentations — Understand Presentation Mathematics
How much is 1 + 1 in a presentation? 0. Yes, 1 + 1 = 0. And that is roughly how much your audience will remember from what you say if you don’t understand this equation. I call it Presentation Mathematics. How does Presentation Mathematics work? If the presenter talks (the first 1 in the equation) at the same as when they show visual information in a slide which takes longer than up to three seconds to absorb (the second 1), the audience will remember nothing or almost nothin
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akosgerold
- Mar 13, 2021
- 3 min
3 key things most presenters are unaware of when using slides
How do most presenters start preparing a presentation? They flip out PowerPoint, or whichever presentation software they use, and start creating slides. What often happens is that the slides become a list of bullet points of what they wish to say. This approach, however, often hurts their storytelling. Why? Because a well constructed story is typically back engineered. In other words, planning a story that will spur the audience to action starts from defining what the speaker
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akosgerold
- Mar 13, 2021
- 2 min
To use animations and transitions in presentations cleverly, treat them as an expensive commodity
Definitions: An animation in presentation slides is the movement of an object, such as a text box or a picture, within a slide, while a transition is the movement from one slide to the next. Over ten years ago, I attended the Master’s thesis defence of a then colleague of mine. He is a linguist and a self-professed computer enthusiast. The former had provided the topic for the thesis, while the latter had affected how he had created his slides. Probably to show off his PowerP
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akosgerold
- Mar 13, 2021
- 2 min
Why did the 2018 Apple Keynote event fall short of Steve Job’s presentation standards?
Because it failed to create a powerful aha moment. It’s arguable whether this was due to the technology introduced not being aha-worthy. But my point is that irrespective of whether the technology wows customers or not, there are more and less effective ways to present it. And Apple unfortunately didn’t seem to have chosen the most effective means to create a memorable experience. Steve Jobs pulling out the first MacBook Air from a manila envelope was an aha moment. He told u
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akosgerold
- Mar 13, 2021
- 3 min
Overcome nerves when speaking in public by taking a leaf out of Naomi Osaka’s book
At the tender age of 20, `Naomi Òsaka, a Japanese tennis player, reached the final of the 2018 US Open, which is the biggest stage in the tennis world and where she is to play the greatest female player of all time and her personal idol, Serena Williams. How about that for pressure! In the press conference after her semi-final win, journalists kept asking her about the importance and longer term impact of her result. But Naomi Osaka did what every tennis player and sportspers
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akosgerold
- Mar 13, 2021
- 2 min
Are cool animations in slides helping or hurting you?
“I would also like to have such GIFs in my slides. I've seen them in other presentations too and they are so cool!” a client told me when I showed her the below video and similar ones. The videos of such slides with looped movement in them were taken at a big and expensive event in Brasilia, Brazil. The event featured well known entrepreneurs sharing their insights on how to grow companies and make them successful. My client seemed disappointed when I strongly advised against
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akosgerold
- Mar 13, 2021
- 3 min
Want to change minds with your presentations? Make them feel.
What do you think is the greatest obstacle when trying to sell an idea? A lot of times, it’s not a competitor. But the status quo. This is probably slightly more often true when you are trying to get buy-in from internal clients rather than external ones, but it’s very frequently true in both cases. “It’s worked okay so far, so it will keep working well.” is a high mountain to climb. However, since the only constant thing in life is change, sticking to the old ways will often
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akosgerold
- Mar 13, 2021
- 3 min
Does the background colour in slides affect your success? Much more than you think.
The choice of background colour in a slide seems to be a detail most presenters don’t think much about. We either use corporate templates or choose the one we most like from what our presentation software offers us. However, when you start understanding how we react to visuals at a deeper level, you will realise that with the wrong template you may be unconsciously directing your audience’s attention away from what really matters. And that will hurt how effective your present
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